Building Troo
Building Troo
Building Troo
An interactive app that helps children (4-9) build social-emotional skills through stories and play
An interactive app that helps children (4-9) build social-emotional skills through stories and play
By blending education with creativity, Troo develops social-emotional skills, nurtures curiosity, empathy, and confidence in young learners.
By blending education with creativity, Troo develops social-emotional skills, nurtures curiosity, empathy, and confidence in young learners.
By blending education with creativity, Troo develops social-emotional skills, nurtures curiosity, empathy, and confidence in young learners.
MY ROLE
End-to-end Product Design, Website Design + fulfilling all other design needs
End-to-end Product Design, Website Design + fulfilling all other design needs
Duration
Apr 2024 - Present
Apr 2024 - Present
Tools
TEAM
A small, passionate team of 8 (including me!)
A small, passionate team of 8 (including me!)
being the lead product designer
As the first and sole Product Designer at Troo, I took the app from 0-to-1 through launch, shaping its product strategy, user experience, and brand identity. Beyond just design, I wore multiple hats—researcher, strategist, and brand storyteller—driving impact across product, marketing, and business growth.
Building Troo from the ground up
Building Troo from the ground up
When I joined Troo, it was just a rough MVP. I took it from 0 to launch, designing not just the app, but the experience, brand, and presence that would make it resonate with kids and parents alike. Every part of Troo’s journey—its product, visual identity, and real-world engagement—needed to feel cohesive, intentional, and delightful.
When I joined Troo, it was just a rough MVP. I took it from 0 to launch, designing not just the app, but the experience, brand, and presence that would make it resonate with kids and parents alike. Every part of Troo’s journey—its product, visual identity, and real-world engagement—needed to feel cohesive, intentional, and delightful.
When I joined Troo, it was just a rough MVP. I took it from 0 to launch, designing not just the app, but the experience, brand, and presence that would make it resonate with kids and parents alike. Every part of Troo’s journey—its product, visual identity, and real-world engagement—needed to feel cohesive, intentional, and delightful.
Backed by research
Backed by research
Building for children is uniquely challenging—direct user research is tricky, and designing for both kids and their caregivers adds complexity. To bridge this gap, I immersed myself in research, diving into books, papers, market analysis, and conversations with teachers and learning experts. This foundation shaped Troo’s design language, interactions, strategy and content, ensuring it was intuitive, engaging, and developmentally appropriate.
Building for children is uniquely challenging—direct user research is tricky, and designing for both kids and their caregivers adds complexity. To bridge this gap, I immersed myself in research, diving into books, papers, market analysis, and conversations with teachers and learning experts. This foundation shaped Troo’s design language, interactions, strategy and content, ensuring it was intuitive, engaging, and developmentally appropriate.
Building for children is uniquely challenging—direct user research is tricky, and designing for both kids and their caregivers adds complexity. To bridge this gap, I immersed myself in research, diving into books, papers, market analysis, and conversations with teachers and learning experts. This foundation shaped Troo’s design language, interactions, strategy and content, ensuring it was intuitive, engaging, and developmentally appropriate.
Creating a Playful, Cohesive Brand
Creating a Playful, Cohesive Brand
Beyond the product itself, I crafted Troo’s brand identity, defining its visual language, color palette, and illustrations to ensure consistency across every touchpoint. I created detailed illustration briefs that guided artists in bringing Troo’s world to life—every character, scene, and element was designed with a purpose. This extended into marketing materials, website strategy, and promotional assets, reinforcing Troo’s playful yet meaningful storytelling.
Beyond the product itself, I crafted Troo’s brand identity, defining its visual language, color palette, and illustrations to ensure consistency across every touchpoint. I created detailed illustration briefs that guided artists in bringing Troo’s world to life—every character, scene, and element was designed with a purpose. This extended into marketing materials, website strategy, and promotional assets, reinforcing Troo’s playful yet meaningful storytelling.
Beyond the product itself, I crafted Troo’s brand identity, defining its visual language, color palette, and illustrations to ensure consistency across every touchpoint. I created detailed illustration briefs that guided artists in bringing Troo’s world to life—every character, scene, and element was designed with a purpose. This extended into marketing materials, website strategy, and promotional assets, reinforcing Troo’s playful yet meaningful storytelling.
Bringing Troo into the Real World
Bringing Troo into the Real World
To make Troo more than just an app, I designed Troo’s first live event, creating an interactive experience that introduced families to the product in an engaging, real-world setting. I planned and designed physical assets like activity kits, posters, and event materials, ensuring that every detail felt connected to the brand. The event was a success, validating Troo’s impact and strengthening its presence beyond the digital space.
To make Troo more than just an app, I designed Troo’s first live event, creating an interactive experience that introduced families to the product in an engaging, real-world setting. I planned and designed physical assets like activity kits, posters, and event materials, ensuring that every detail felt connected to the brand. The event was a success, validating Troo’s impact and strengthening its presence beyond the digital space.
To make Troo more than just an app, I designed Troo’s first live event, creating an interactive experience that introduced families to the product in an engaging, real-world setting. I planned and designed physical assets like activity kits, posters, and event materials, ensuring that every detail felt connected to the brand. The event was a success, validating Troo’s impact and strengthening its presence beyond the digital space.
Wearing Many Hats
Wearing Many Hats
Throughout this journey, I took on multiple roles—product designer, strategist, brand builder, and storyteller—ensuring that Troo felt thoughtful, engaging, and accessible across digital and physical spaces. From shaping the app experience to designing how people first discovered and connected with it, I worked across disciplines to bring Troo to life. This case study explores that journey.
Throughout this journey, I took on multiple roles—product designer, strategist, brand builder, and storyteller—ensuring that Troo felt thoughtful, engaging, and accessible across digital and physical spaces. From shaping the app experience to designing how people first discovered and connected with it, I worked across disciplines to bring Troo to life. This case study explores that journey.
Throughout this journey, I took on multiple roles—product designer, strategist, brand builder, and storyteller—ensuring that Troo felt thoughtful, engaging, and accessible across digital and physical spaces. From shaping the app experience to designing how people first discovered and connected with it, I worked across disciplines to bring Troo to life. This case study explores that journey.
Outcome and Impact
Outcome and Impact
Outcome and Impact
As I test Troo, I’m excited to see how it comes to life in the hands of young learners. In my testing so far, I've seen kids engage with Troo in ways that feel natural and intuitive, fostering meaningful learning moments that go beyond the screen. This phase is a chance to refine and enhance the experience, ensuring that Troo not only entertains but truly empowers children with the skills to navigate their emotions and the world around them.
As I test Troo, I’m excited to see how it comes to life in the hands of young learners. In my testing so far, I've seen kids engage with Troo in ways that feel natural and intuitive, fostering meaningful learning moments that go beyond the screen. This phase is a chance to refine and enhance the experience, ensuring that Troo not only entertains but truly empowers children with the skills to navigate their emotions and the world around them.